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This Tug-of-War Over CNN Shows The Extent to Which Dysfunctional American Media Now Is.

Late Thursday, as rumors swirled concerning the Brown University gunman, the network's Kaitlan Collins used social media, highlighting the uncertainty and directing people to her network’s 9pm newscast.

Although the network is hardly a impeccable news source, her statement rang true for a lot of people. It is one of the organizations where you can find grounded and largely trustworthy reporting – especially during fast-moving events like the one developing in the vicinity of a New Hampshire storage facility.

A Precarious State During a High-Stakes Battle

Yet CNN, now four and a half decades old, finds itself in a precarious position as two giant media corporations battle over ownership of its corporate owner, Warner Bros Discovery.

Whatever the outcome, the destiny of CNN has turned into a high-stakes game of corporate ownership, not as a question of what benefits the information-seeking public.

“This is yet another example of the profound systemic issues with roots in decades of policy decisions,” stated Victor Pickard, author of “Democracy Without Journalism?” and a professor of media policy at the University of Pennsylvania.

The debate about who will own Warner Bros Discovery – is it going to be Netflix or Paramount Skydance? – misses a larger point.

“It gets presented as a business story with key players as the protagonists, but there is scant discussion of the societal benefit,” Pickard added.

The Additional Layer: Donald Trump

The CNN scenario is made more complex by Donald Trump’s opinions about a network he has long portrayed as perhaps his primary “fake news” antagonist.

Think back to the shouts of “CNN sucks!” at his rallies, his administration's retaliatory suspension of reporter Jim Acosta’s press credentials, or his sparring with Collins in White House briefings.

Trump now says that CNN needs new ownership. You can read that as ownership that will protect him from negative coverage and examination. That is one reason why he appears to favor Paramount Skydance, which has made a unsolicited offer.

There is a basis to prefer that suitor more. For one thing, it is run by David Ellison, son of the pro-Trump Larry Ellison, one of the world’s richest people.

The company, owner of CBS News, also recently appointed the right-leaning Bari Weiss, famous for her “anti-woke” beliefs, as the editor-in-chief of that historic news network.

A Possibility of Further Uncertainty

It is important to note, if Netflix wins, CNN and other cable outlets would first be spun off into a separate entity. This might be a welcome development to many at the network, but it’s hardly a guarantee of stability. That setup could position CNN for yet another acquisition. It never ends.

If you ask Timothy Wu, much of this is a violation of antitrust statutes, anyway. The influential voice of big tech’s dominance recently argued that competition laws should prohibit both deals.

“Each proposed deal would be bad for the country, and both should be opposed by regulators,” Wu stated.

The Fundamental Problem and a Potential Solution

Regardless of the resolution regarding CNN, the bigger problem persists.

“What we have now is a very structure that undermines democracy, but we must resist a sense of powerlessness,” Pickard emphasized. Policy decisions – originating in the 1930s and 1940s – helped to foster this hyper-commercialized monster, and different policy decisions can address it.

Can reform occur in an era where the top communications regulator refuses to acknowledge that the agency is independent? Reform is highly improbable now, but that doesn’t mean it will never happen.

Policies that strengthen independent news organizations, reinforce local journalism, subsidize public media, and outlaw the consolidation of media power in too few hands are achievable – they are essential for a healthy democracy.

Regarding media ownership, bigger isn’t better. And news organizations like CNN must not be tools in the newest acquisition battle.

The writer

Megan Wallace

A tech futurist and digital strategist with over a decade of experience in AI and emerging technologies, passionate about shaping tomorrow's innovations.

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